Apply a small amount of Platinum Long Lash to the base of clean, dry eyelashes and/or eyebrows once or twice a day. Do not apply directly into the eye; if this should occur, rinse thoroughly with water. Consistent daily use is needed to see and maintain desired results. Full enjoyment achieved after 5-6 months, and results may vary. Each tube lasts a typical user up to 2 months, depending on usage patterns.