Product Overview
Ourself Daily Purifying Cleanser is a concentrated, pH-balanced gel-to-foam cleanser that removes makeup, sunscreen and everyday impurities without leaving skin feeling tight or stripped. It is the first step of the Ourself routine, designed to leave skin clean, hydrated and ready for the serums that follow.
A coconut-derived, sulfate-free surfactant does the cleansing, while saponified murumuru butter, saccharide isomerate, niacinamide and beet root extract keep the skin feeling soft and comfortable after rinsing. One pump is enough for a full cleanse.
Recommended For
- Normal and combination skin looking for an effective but non-stripping daily cleanser.
- Anyone who wears sunscreen or makeup daily and wants it removed cleanly in one step.
- Skin that feels tight after foaming cleansers and needs a gentler, pH-balanced alternative.
- The cleansing step of an Ourself serum routine.
Texture and Experience
A concentrated gel that activates with water into a soft, cushioning foam and rinses clean, leaving skin refreshed and smooth rather than squeaky.
Key Ingredients
- Cocamidopropyl Betaine: A coconut-derived, sulfate-free surfactant that provides gentle cleansing action.
- Murumuru Butter (Sodium Astrocaryum Murumuruate): Saponified into a mild cleansing agent that helps cleanse and condition the skin.
- Saccharide Isomerate: A sugar-derived ingredient that helps support skin moisture, immediately and with continued use.
- Niacinamide: Helps support the skin’s moisture barrier.
- Beet Root Extract: A botanical extract that helps provide moisture.
Conscious Formula
- Fragrance-free
- Vegan
- Gluten-free
- Oil-free
- Formulated without parabens or phthalates
- Sulfate-free surfactant system
Available Size
5 fl oz / 150 mL, pump bottle.
Full Ingredient List
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Acrylates Copolymer, Propanediol, Niacinamide, Saccharide Isomerate, Sodium Astrocaryum Murumuruate, Fructooligosaccharides, Beta Vulgaris (Beet) Root Extract, Sodium Gluconate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Sodium Citrate, Lactic Acid, Potassium Lactate, Trisodium Ethylenediamine Disuccinate, Caprylhydroxamic Acid, 1,2-Hexanediol, Synthetic Fluorphlogopite, Tin Oxide, Titanium Dioxide (CI 77891).
Safety Information
This cleanser is for external use on the face. Apply one pump to a wet palm, work into a gentle foam, massage over wet skin and rinse thoroughly, morning and evening. Avoid contact with the eyes; if it gets in, rinse with water. Stop use if irritation persists, keep the bottle closed, and keep out of reach of children. Read the ingredient list before first use if you have known sensitivities. If you are unsure which cleanser suits your skin, book an online skincare consultation.
Not recommended for:
- Anyone with a known sensitivity to an ingredient in the list above or on the packaging.
- Use inside the eyes or on other mucous membranes.
- Broken or freshly resurfaced skin — wait until the surface feels settled again.
- Children.
Frequently Asked Questions
Does it remove sunscreen and makeup?
Yes — it is formulated to remove sunscreen, makeup and impurities in one step. For heavy or waterproof eye makeup, remove that first with a dedicated remover and then cleanse as usual.
Is it suitable for dry or sensitive skin?
The brand positions it for normal and combination skin. It is fragrance-free and sulfate-free, so many drier or reactive skins tolerate it well, but if your skin feels tight after cleansing, use it once a day in the evening and rinse with lukewarm water. For questions about your individual skin, speak to a qualified skincare professional.
How much should I use?
One pump. The gel is concentrated, so more product does not mean a better cleanse.
What comes next?
Pat skin dry and follow with your Ourself serums — Complexion Brightening Serum first if you use it, then Advanced Regenerative Serum, then moisturizer and, in the morning, sunscreen.
How does it fit around in-studio services?
A gentle, fragrance-free cleanser is usually welcome after a salon facial, a HydraFacial or dermaplaning. After stronger resurfacing such as VI Peels, follow your esthetician’s instructions on when to resume cleansing.
Pairs Well With
- Advanced Regenerative Serum: the all-in-one serum that follows cleansing.
- Complexion Brightening Serum: the targeted step for dark spots and uneven tone.
- Advanced Regenerative Eye Serum: for the eye contour, once skin is clean and dry.
- Explore the full Ourself collection.